The protector, the creator, the lover. Multiple figures arise when we think of an Hermanas male archetype.
The one who is worthy of a woman’s trust,
his beautiful mind, a heaven
his honor, the refuge where she can open and blossom
his heart, an empowering flame…
who is he and what is he like?
As much as we’re capable of doing so, we can’t build the future on our own. We, precisely, differ from patriarchy in the fact that we’re not competing. We know the power of strategic unity and each gender’s unique contribution.
By actively participating in feminine movements, men can use their voice and privilege to help dismantle behaviors and systems from the inside. When men stand in solidarity with women, they can become our allies in advocating for a world where no child is forced to marry, no girl is unsafe when walking alone, and no woman is ever a victim of violence.
Empowering the archetype
At Hermanas, we empower the men using their wit to nurture and their strength to build. We create a constructive dialogue between genders, amongst creators and pioneers, and have the blessing of calling many of them our partners, investors, and supporters.
Evolution: our common ground
We’re committed to the creation of a diverse ecosystem of brands packed with meaning and value. Hermanas’ vision for the ideal ecosystem of partners includes men-led businesses and projects across industries. We cultivate virtuous relationships with them, empowering one another through mutual support and shared values, ensuring that together we build a stronger network that benefits everyone involved. These are a few of our favorites.
So who is he? we wondered, the Hermanas male archetype —and realized that like all great ideas, concepts, and love itself: the loudest truth is spoken by he who shows, without the need to tell. We may have found the answer right within our community.
Much love,
Hermanas Team
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